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Business Strategies for Facebook
Last week we explored the risks and inevitability of Facebook. This week we are going to delve into the strategies for positioning your business to get the most out of Facebook.
It is quite common for companies to start bombarding social networks with ads or other tidbits of information that’s not very interesting to the readers. Readers will begin to ignore you and the campaign can easily backfire. To be successful, it is imperative that your comments on Facebook are interesting to your reader.
The new paradigm is that readers want to choose what ads they see. If readers like you and your company, they will accept your messages. If they don’t know who you are, they may block you. Think of it the same way you would meet people at a party. If you are pushing too hard, people will avoid you.
Your campaign needs to fit your business. Here are a few ways to use Facebook.
Announcements – Share your updates with your clients. Tell them about new staff, new services, and maybe a couple vacation photos. If you share with your clients, they will feel more connected to you.
Events – Invite people to open houses, product launches, or training.
Tips – Share occasional tips on how to do things. Show you care.
Success Stories – Have great testimonials or success stories. Publicly share those and acknowledge the people that took the time to share these with you.
Q&A Support – While there is a limit to what you may wish to do inside Facebook, it is a wonderful place to answer quick questions and to help clients. Using Facebook’s groups feature allows a more interactive place to support clients.
Do you need to create a social community? Or do you need to participate in existing social communities? How will you establish your reputation and credibility in these communities?
Contact me today and find out how to position your company for long term success.
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