The DIY Social Death Spiral
What is the number one question on your mind about boosting your online business? Lately, the biggest topic that people ask me about is, “What do I need to do on Facebook, Twitter, etc?” In fact, Facebook is probably the biggest story in the news and may continue to be the biggest story for a while to come. Social media sites and the culture of social media is evolving from some “thing” you do online to being more significant than anything that’s happened in decades. I would argue that social media and social media culture is a stronger force than the invention of the Internet itself. The challenge is that the culture is changing and evolving so fast that it’s very difficult to keep up with. Even the self-proclaimed experts are wrestling with this one. The “DIY” I refer to in the title is the do-it-yourself marketers. These DIY social marketers are failing, usually due to one of the following reasons:
- They get caught up in trying to research and learn about this world and never really take much action.
- They can’t find the time and continue to postpone the work until “tomorrow”.
- They take some action online, but are making strategic mistakes and never realize it.
- They hire someone to do this work, and that person also suffers from these same issues.
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