If you have a website, then certainly you have visitors. How many? How often? Where do they come from? How long do they stay? What pages do they look at? All of these things can be determined by viewing your statistics for your website. Monitoring your statistics is very important because you can gain some insights into what is working, and what is not working.
For example, let’s say you have a link on your website to some other website. Then, by looking at your statistics, you discover that quite a few people are clicking on that link. You are losing visitors! If you remove that particular link, will more people stay on your site and view more pages? If so, then that link is hurting you. How do you know? You monitor the statistics. Then remove that link and monitor the statistics again.
There are dozens of things you can learn by monitoring your website statistics. It is so much more than just how many hits you get. In fact, the number of hits you get is far less important than some of the other statistics. Why? Because Google also monitors these things and they rank your site based on some of these factors. Google is attempting to learn what type of content is on your website, but they are also trying to learn which pages are most popular and they evaluate a number of things to determine quality and popularity of the pages on your website.
Briefly stated, you want as much traffic as possible, certainly, but you want that traffic to be from people who are interested in your website and will spend more time looking around. People who hit your site and leave immediately will actually count as a “bounce” and you don’t want people “bouncing” after they searched for your best keywords. This is how quality is measured. Google watches the behaviors of the people who visit your site.
Do you know what’s going on with your website? Who’s coming, how long are they staying, and are you getting the Google love you desire? We’ll look at your statistics and let you know what’s going on. Call us today for a free consultation.
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