Featured Articles

Ten Steps to Viral Copy Writing

by Jerry Hobby on August 14, 2012

Ten Steps to Viral Copy Writing Why bother writing content if no one is going to read it.   There’s just too much information out there.  Learn how to focus on what’s most interesting, keep it brief, and your readers will appreciate your writing more and more.  If you do it well, they will share it, like it, thumbs up it, tell friends about it, comment on it, or reply to you. Top Ten Lists – Number lists have been […]

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Beyond Facebook

by Jerry Hobby on August 7, 2012

Beyond Facebook Have you noticed how all you ever hear about this year is Facebook?  There’s good reason.  Social networking is as much of a breakthrough in communications technology as was  cellular telephones.  Of course you should be marketing on Facebook and in other social networking sites.  We discuss this quite often.  Facebook is the single largest consumer market that’s ever existed in the history of mankind.  It’s virtually impossible to ignore it.  If you are not doing anything with […]

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Our Website Review Video

by Jerry Hobby on July 29, 2012

Our Website Review Video What happens when someone sees your website for the very first time?  Are they impressed?  Do they find everything they are looking for?  Do the purchase something, sign up for something, or register for something?   A pretty website is a good start.  But what are you doing to boost credibility, close more sales, and take whatever the desirable action is?  This is what we look for with our website review videos. There are a number […]

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What Happens When Your Website Crashes?

by Jerry Hobby on July 24, 2012

What Happens When Your Website Crashes? You have a website and it is hosted somewhere, right?  Some company somewhere is taking care of everything for you, right?  It’s always worked and there’s nothing to worry about, right?   You know where I am going with this, right? A few quick stories: Client A – His hosting company migrated his website to a new and improved web server.  But after it was migrated, it would not run anymore.  The technology on […]

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Choose the Right Social Network

by Jerry Hobby on July 17, 2012

Choose the Right Social Network I presented a topic the other day, “Socializing Your Business”, to a fantastic group of professional financial executives.   A great group and a wonderful conversation about all the ins and outs of social networking.  As we discussed all this “cool stuff”, it became really clear to me that it’s just too much work to do everything all at once.   But what first?  What matters most? What is important is that whatever you do, […]

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The New World of Cloud Apps

by Jerry Hobby on July 8, 2012

The New World of Cloud Apps Have you noticed how many software products have a web-based alternative?  Google Apps is an alternative to Microsoft Office and there are a host of other web-based products as well.  There are benefits and risks to each of them.  Which apps you use, what those risks are, and how you manage those risks is a huge conversation all by itself.  Something we can’t get into deeply in this article.  What we can be sure […]

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Twitter Tagging Hits the Mainstream

by Jerry Hobby on July 3, 2012

Twitter Tagging Hits the Mainstream Television shows, news programs, celebrities — they are all using twitter.  Why twitter?  Because twitter is easier for anyone who has a long list of followers.  You don’t have to accept friend requests, and messages are always short.   Twitter is unique as it was not built around individual messaging as much as group messaging.  Virtually all twitter messages are visible to all other twitter users.  This lends itself to a group chatter type of […]

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Statistically Speaking

by Jerry Hobby on June 26, 2012

Statistically Speaking If you have a website, then certainly you have visitors.  How many?  How often?  Where do they come from?  How long do they stay?  What pages do they look at?  All of these things can be determined by viewing your statistics for your website.  Monitoring your statistics is very important because you can gain some insights into what is working, and what is not working. For example, let’s say you have a link on your website to some […]

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The Content Machine

by Jerry Hobby on June 19, 2012

The Content Machine One thing that Google loves, is fresh content. If you can add new content to your website as often as possible, Google will notice this and reward you for your efforts. Writing articles for your website can be a time drain. Here are a few ideas on how to get more mileage from each article or newsletter. Divide the content – Distribute your content onto more than one page.  The first page will be a teaser, or […]

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Serving Your Customers Online

by Jerry Hobby on June 5, 2012

Serving Your Customers Online Customer service is a funny thing.   Some people want to meet face-to-face.  These people will just “stop by” the office and chat about whatever’s on their mind.  Others prefer telephone, or email, or text messages, or Facebook, etc.   The challenge for today’s businesses is that new communications tools come into play, but the old ones do not go away.   This makes life more convenient for the customer, but far less convenient for the […]

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