by Jerry Hobby on February 21, 2012
This video is a special bonus I am sharing with you all. This video is from Simon Sinek’s discussion, How Great Leaders Inspire Action, at TED. This is an amazing talk on leadership and branding. I can’t stress enough how important this topic is. Anything I would say to describe it would be wasted words. Just watch this video and you’ll see why I am so excited to share this with you.
{ 0 comments }
by Jerry Hobby on February 19, 2012
The Basics of Website Content What type of content should you put on your website? What belongs on the home page? Do you need an about us page? What about images? Planning the content on your website can lead to sudden baldness as you may begin pulling your hair out! There are many different strategies for content as it matters what type of product or service you are promoting and who you are promoting it too. Sometimes a good hard [...]
{ 0 comments }
by Jerry Hobby on February 17, 2012
Have you ever noticed how people seem eager to contribute their thoughts and ideas to you, even if you don’t ask them too? In fact, sometimes it can be annoying, to be honest, that so many people seem eager to interrupt in order to give advice. This is the nature of human beings. What we can gleam from this is that people love to contribute, acknowledged, and appreciated in some fashion. It’s a measure of our worth to the world [...]
{ 0 comments }
by Jerry Hobby on January 31, 2012
The Social Laws of Marketing The Internet has changed how consumers respond to marketing. Prior to the Internet, we could put out traditional ads and people would respond to them or ignore them. With the Internet, advertising has become more socialized and it is more important than ever for our marketing meets community standards. These community standards could be described as the social laws of marketing. Permission Based Marketing Consumers have developed an intolerance to advertising, especially in “on-demand” information [...]
{ 0 comments }
by Jerry Hobby on January 24, 2012
A Business Approach to Social Media Social media has been around a while, but lately there has been a lot more companies taking social media much more seriously. Some companies are doing a fantastic job. Most companies are still feeling their way around. There are new trends in social media. If you are not embracing social media, then maybe it’s time you do. If you are embracing social media, then maybe it’s time to revisit your strategy to generate [...]
{ 0 comments }
by Jerry Hobby on January 17, 2012
SEO or Social Media – Coming Out on Top Search Engine Optimization (SEO) has become the standard strategy for optimizing a website for higher placement on search sites, like Google, Yahoo, etc. We all want to be on top of the search engines, so we all want someone to “do” SEO on our site. Social Media Optimization (SMO) is a much newer term. It refers to promoting your website, products, and services in the social media websites such as [...]
{ 0 comments }
by Jerry Hobby on January 8, 2012
Social Word-of-Mouth Strategies I get the same questions over and over again from clients of our social web marketing strategies. “What should I say?”, “How can I do this without investing a lot of time?”, “How do I get people to actually do business with us?”. These questions are so common and they all demonstrate the problems of marketing on Facebook, Google Plus, Twitter, and Linkedin. In traditional marketing, you rely on getting your message in front of strangers and [...]
{ 0 comments }
by Jerry Hobby on December 29, 2011
Every 60 Seconds – Imagine These Results for Your Company! MediaBistro.com has released these infographics showing what happens every 60 seconds on the Internet. These statistics exceed even our wildest guesses. But the scary part is that these numbers will continue to climb exponentially overall. The players will change, naturally. But the amount of activity is unimaginable. Click to see the larger version. This is very interesting, to say the least. But let’s consider where we fit into this [...]
{ 0 comments }
by Jerry Hobby on December 21, 2011
Getting Social with the Social Web – Going Beyond Ad-Slinging I have interviewed a lot of social web “experts” lately just to see who really knows their stuff and who doesn’t. I can tell you straight up, I am not impressed. It seems that if a social web site is used for business marketing, then the assumption is that you should promote your business by either talking about your business or sharing a few facts about why people need your [...]
{ 0 comments }
by Jerry Hobby on December 18, 2011
This button takes you to the Steven Kay Live website where you can listen to the radio show Business Strategies for Facebook Last week we explored the risks and inevitability of Facebook. This week we are going to delve into the strategies for positioning your business to get the most out of Facebook. It is quite common for companies to start bombarding social networks with ads or other tidbits of information that’s not very interesting to the readers. Readers will [...]
{ 0 comments }
This is Sidebar 1. You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks.
This is Sidebar 2. You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 2. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks.
Powered by Web Design Company Plugins
