Jerry’s Radio Show
Jerry’s radio show is a web marketing technology show. Jerry studies current marketing trends and focuses on what’s new and what’s next. The long title of what Jerry is: An Internet Marketing Technology Futurist. The short title of what Jerry is: The Ebiz Guy.
Jerry’s radio show is a weekly program and is part of Life Business and Money with Steven Kay. Life Business and Money with Steven Kay is a daily radio program powered by BlogTalkRadio.com.
These programs are using Internet Radio technologies. You can listen on your phone or on your computer. But not from your AM radio. We’ve move ahead with our technologies.
Listen to Jerry’s weekly show and discover current and future marketing strategies to help your business become more successful online. Call in with your questions. Jerry always enjoys hearing from his listeners.
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Radio Show Archives
by Jerry Hobby on March 6, 2012
Full Length Video of the Life Business and Money Show with Steven Kay and Jerry Hobby This broadcast was based on this article by Jerry Hobby from his Marketing Secrets newsletter. [View Article] [Subscribe to Newsletter]
by Jerry Hobby on March 3, 2012
Make Your Customers Happy to Buy From You There are many ways to make a website more effective. But the most important of them all is probably the “copy”. The words on the page help to capture attention and help to convert a visitor into a customer. The key is to be sure the copy on your website appeals at the decision-making part of your visitor’s brain. You know who your potential customers are. You know what service you provide [...]
by Jerry Hobby on February 28, 2012
NOT Legal Advice about Internet Copyrights A group of web designers were discussing how they should be able to use content from other websites. Then they started discussing the logic behind that thought. One guy figured that it is okay as long as he is not making money from it. Another person suggested that certain types of content can be used under copyright Fair Use laws. But if you read those laws, you will quickly see they are subject to interpretation [...]
by Jerry Hobby on February 19, 2012
The Basics of Website Content What type of content should you put on your website? What belongs on the home page? Do you need an about us page? What about images? Planning the content on your website can lead to sudden baldness as you may begin pulling your hair out! There are many different strategies for content as it matters what type of product or service you are promoting and who you are promoting it too. Sometimes a good hard [...]
by Jerry Hobby on February 7, 2012
What’s Your Online Reputation? Search for your own name on google.com and check out the first page of results. Try your company name as well. Don’t look for your own website, but look for other websites that mention your name for some reason. Can you find websites that talk about the quality of you or your company? Are there complaints or insults anywhere? Are there messages or profiles published that wish were not showing up online? Try searching [...]
by Jerry Hobby on January 31, 2012
The Social Laws of Marketing The Internet has changed how consumers respond to marketing. Prior to the Internet, we could put out traditional ads and people would respond to them or ignore them. With the Internet, advertising has become more socialized and it is more important than ever for our marketing meets community standards. These community standards could be described as the social laws of marketing. Permission Based Marketing Consumers have developed an intolerance to advertising, especially in “on-demand” information [...]
by Jerry Hobby on January 24, 2012
A Business Approach to Social Media Social media has been around a while, but lately there has been a lot more companies taking social media much more seriously. Some companies are doing a fantastic job. Most companies are still feeling their way around. There are new trends in social media. If you are not embracing social media, then maybe it’s time you do. If you are embracing social media, then maybe it’s time to revisit your strategy to generate [...]
by Jerry Hobby on January 17, 2012
SEO or Social Media – Coming Out on Top Search Engine Optimization (SEO) has become the standard strategy for optimizing a website for higher placement on search sites, like Google, Yahoo, etc. We all want to be on top of the search engines, so we all want someone to “do” SEO on our site. Social Media Optimization (SMO) is a much newer term. It refers to promoting your website, products, and services in the social media websites such as [...]
by Jerry Hobby on January 8, 2012
Social Word-of-Mouth Strategies I get the same questions over and over again from clients of our social web marketing strategies. “What should I say?”, “How can I do this without investing a lot of time?”, “How do I get people to actually do business with us?”. These questions are so common and they all demonstrate the problems of marketing on Facebook, Google Plus, Twitter, and Linkedin. In traditional marketing, you rely on getting your message in front of strangers and [...]
by Jerry Hobby on December 29, 2011
Every 60 Seconds – Imagine These Results for Your Company! MediaBistro.com has released these infographics showing what happens every 60 seconds on the Internet. These statistics exceed even our wildest guesses. But the scary part is that these numbers will continue to climb exponentially overall. The players will change, naturally. But the amount of activity is unimaginable. Click to see the larger version. This is very interesting, to say the least. But let’s consider where we fit into this [...]
