Web Marketing Articles

Twitter Tagging Hits the Mainstream

by Jerry Hobby on July 3, 2012

Twitter Tagging Hits the Mainstream Television shows, news programs, celebrities — they are all using twitter.  Why twitter?  Because twitter is easier for anyone who has a long list of followers.  You don’t have to accept friend requests, and messages are always short.   Twitter is unique as it was not built around individual messaging as much as group messaging.  Virtually all twitter messages are visible to all other twitter users.  This lends itself to a group chatter type of […]


Statistically Speaking

by Jerry Hobby on June 26, 2012

Statistically Speaking If you have a website, then certainly you have visitors.  How many?  How often?  Where do they come from?  How long do they stay?  What pages do they look at?  All of these things can be determined by viewing your statistics for your website.  Monitoring your statistics is very important because you can gain some insights into what is working, and what is not working. For example, let’s say you have a link on your website to some […]


The Content Machine

by Jerry Hobby on June 19, 2012

The Content Machine One thing that Google loves, is fresh content. If you can add new content to your website as often as possible, Google will notice this and reward you for your efforts. Writing articles for your website can be a time drain. Here are a few ideas on how to get more mileage from each article or newsletter. Divide the content – Distribute your content onto more than one page.  The first page will be a teaser, or […]


Are You Hiding From Your Customers?

by Jerry Hobby on May 29, 2012

Are You Hiding From Your Customers? What do you think is the most common reason that websites fail to generate clients and/or sales?   Whatever you just said, congratulations!  That’s one of the answers and was a very good guess from you, I’m sure. The best answer is that the website is just too hard to do business with.   But what does that really mean? Can they find the site?  Is it well ranked in search engines? Can they find the […]


Value Added Marketing

by Jerry Hobby on May 22, 2012

Value Added Marketing Once upon a time, in a land far away, people made things and sold them for a fair price.  Imagine that, right?   These days, it seems we pay far too much for some things and far too little for others.   Do you really get more for your money?  Is that “something more” a tangible improvement on the product?  Or is it a value added service of some type?   All in all, I argue that […]


The DIY Social Death Spiral

by Jerry Hobby on May 15, 2012

The DIY Social Death Spiral What is the number one question on your mind about boosting your online business?   Lately, the biggest topic that people ask me about is, “What do I need to do on Facebook, Twitter, etc?”    In fact, Facebook is probably the biggest story in the news and may continue to be the biggest story for a while to come. Social media sites and the culture of social media is evolving from some “thing” you […]


Boost Sales With Transformation Stories

by Jerry Hobby on May 8, 2012

Boost Sales With Transformation Stories  Testimonials are a critical part of building credibility for your products and services.  Let’s take that a step further and turn those testimonials into powerful stories.   Instead of thinking about what you CAN do for your clients – think of what you HAVE done for your clients.  Think of it from the client’s perspective. Perhaps an accountant could claim he did a great job of helping a customer get a tax problem solved.   […]


Getting Great Testimonials

by Jerry Hobby on May 1, 2012

Getting Great Testimonials Testimonials are one of the best tools you can use to demonstrate your credibility for your products and/or services.  In fact, you can use testimonials to draw attention to less obvious characteristics of your unique values for your company. Imagine you sell fresh produce.  You can promise everywhere on your website you have the highest quality and freshest produce available.  Every competitor says the same thing. How do you reinforce this to your clients?  Include testimonials from […]


Search Engines versus Social Media Sites

by Jerry Hobby on April 24, 2012

Search Engines versus Social Media Sites Optimizing your website for search engines, otherwise known as SEO (Search Engine Optimization) is a tried and true strategy for improving your rankings on Google and other search engines.  What does it take to be successful with this strategy?   A lot of work, unfortunately.  The pay-off can take some time as well. Typically, an SEO campaign starts with putting the correct keywords on your website, some revisions of the content to be more […]


Winning and Losing at Facebook Marketing

by Jerry Hobby on April 17, 2012

Winning and Losing at Facebook Marketing Recent studies show that people are as quick to un-like you as they are to like you.   People prefer to have a strong loyal relationship with companies, but as in real life, they must feel an attachment and loyalty to you.  This is frequently missing from most social media campaigns. It’s common to use social media to post a series of messages to Facebook, twitter, or other networks.  Is this effective?  Does this […]