Web Marketing Articles

Let’s Invent a New Business

by Jerry Hobby on April 10, 2012

Let’s Invent a New Business How many times have you looked at some business or invention and said, “I wish I had thought of that!”?  Let’s try a new angle and see if we can create a brand new idea from scratch.  Sound fun?  It’s not easy, but there is a mindset that can help you think creatively and possibly come up with some new ideas. Most new ideas come from making improvements to an old idea.  The iPhone was […]

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The Large Corporate Approach to Social Media

by Jerry Hobby on April 3, 2012

The Large Corporate Approach to Social Media Have you noticed that TV commercials, product packaging, and other branding efforts from major corporations are all mentioning Facebook?   If not, pay attention.  Facebook and twitter are showing up on more marketing materials than ever.   It’s funny because it is a “one toe in the water” approach to it.  In other words, they don’t have any idea how to make socail media work at their level.  But they all got one […]

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What’s The Difference?

by Jerry Hobby on March 27, 2012

What’s The Difference? I meet a lot of people who are starting a new business or at least contemplating it.  There are two very common challenges facing most of these startups.  Both of them are really just two angles on the same dilemma.  Maybe it’s a left-brain or right-brain thing.  I don’t know. One crowd seems to be looking to start a business that doesn’t exist already.  They want to have an original product and whatever ideas they come up with, […]

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Private Communities in Social Media

by Jerry Hobby on March 20, 2012

Private Communities in Social Media Social media is becoming more essential than ever and we expect to see the highest growth in social media during 2012. This growth is impressive because it demonstrates the outstanding capabilities social media has brought to personal and professional communications. One popular trend has been to become friends with as many people as possible and accept as many friend requests that come your way. The more people in your network, the more activity, and that’s […]

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Make Your Customers Happy to Buy From You

by Jerry Hobby on March 3, 2012

Make Your Customers Happy to Buy From You There are many ways to make a website more effective.  But the most important of them all is probably the “copy”.  The words on the page help to capture attention and help to convert a visitor into a customer.  The key is to be sure the copy on your website appeals at the decision-making part of your visitor’s brain. You know who your potential customers are.  You know what service you provide […]

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NOT Legal Advice about Internet Copyrights

by Jerry Hobby on February 28, 2012

NOT Legal Advice about Internet Copyrights A group of web designers were discussing how they should be able to use content from other websites.  Then they started discussing the logic behind that thought.  One guy figured that it is okay as long as he is not making money from it.  Another person suggested that certain types of content can be used under copyright Fair Use laws.  But if you read those laws, you will quickly see they are subject to interpretation […]

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The Basics of Website Content

by Jerry Hobby on February 19, 2012

The Basics of Website Content What type of content should you put on your website?  What belongs on the home page?  Do you need an about us page?  What about images?  Planning the content on your website can lead to sudden baldness as you may begin pulling your hair out! There are many different strategies for content as it matters what type of product or service you are promoting and who you are promoting it too.  Sometimes a good hard […]

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What’s Your Online Reputation?

by Jerry Hobby on February 7, 2012

What’s Your Online Reputation? Search for your own name on google.com and check out the first page of results.  Try your company name as well.  Don’t look for your own website, but look for other websites that mention your name for some reason.  Can you find websites that talk about the quality of you or your company?   Are there complaints or insults anywhere?   Are there messages or profiles published that wish were not showing up online? Try searching […]

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The Social Laws of Marketing

by Jerry Hobby on January 31, 2012

The Social Laws of Marketing The Internet has changed how consumers respond to marketing.  Prior to the Internet, we could put out traditional ads and people would respond to them or ignore them.  With the Internet, advertising has become more socialized and it is more important than ever for our marketing meets community standards.  These community standards could be described as the social laws of marketing.  Permission Based Marketing Consumers have developed an intolerance to advertising, especially in “on-demand” information […]

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A Business Approach to Social Media

by Jerry Hobby on January 24, 2012

A Business Approach to Social Media Social media has been around a while, but lately there has been a lot more companies taking social media much more seriously.  Some companies are doing a fantastic job.  Most companies are still feeling their way around.   There are new trends in social media.  If you are not embracing social media, then maybe it’s time you do.  If you are embracing social media, then maybe it’s time to revisit your strategy to generate […]

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