by Jerry Hobby on February 21, 2012
This video is a special bonus I am sharing with you all. This video is from Simon Sinek’s discussion, How Great Leaders Inspire Action, at TED. This is an amazing talk on leadership and branding. I can’t stress enough how important this topic is. Anything I would say to describe it would be wasted words. Just watch this video and you’ll see why I am so excited to share this with you.
by Jerry Hobby on February 19, 2012
The Basics of Website Content What type of content should you put on your website? What belongs on the home page? Do you need an about us page? What about images? Planning the content on your website can lead to sudden baldness as you may begin pulling your hair out! There are many different strategies for content as it matters what type of product or service you are promoting and who you are promoting it too. Sometimes a good hard [...]
by Jerry Hobby on February 7, 2012
What’s Your Online Reputation? Search for your own name on google.com and check out the first page of results. Try your company name as well. Don’t look for your own website, but look for other websites that mention your name for some reason. Can you find websites that talk about the quality of you or your company? Are there complaints or insults anywhere? Are there messages or profiles published that wish were not showing up online? Try searching [...]
by Jerry Hobby on January 24, 2012
A Business Approach to Social Media Social media has been around a while, but lately there has been a lot more companies taking social media much more seriously. Some companies are doing a fantastic job. Most companies are still feeling their way around. There are new trends in social media. If you are not embracing social media, then maybe it’s time you do. If you are embracing social media, then maybe it’s time to revisit your strategy to generate [...]
by Jerry Hobby on January 8, 2012
Social Word-of-Mouth Strategies I get the same questions over and over again from clients of our social web marketing strategies. “What should I say?”, “How can I do this without investing a lot of time?”, “How do I get people to actually do business with us?”. These questions are so common and they all demonstrate the problems of marketing on Facebook, Google Plus, Twitter, and Linkedin. In traditional marketing, you rely on getting your message in front of strangers and [...]
by Jerry Hobby on December 29, 2011
Every 60 Seconds – Imagine These Results for Your Company! MediaBistro.com has released these infographics showing what happens every 60 seconds on the Internet. These statistics exceed even our wildest guesses. But the scary part is that these numbers will continue to climb exponentially overall. The players will change, naturally. But the amount of activity is unimaginable. Click to see the larger version. This is very interesting, to say the least. But let’s consider where we fit into this [...]
by Jerry Hobby on December 21, 2011
Getting Social with the Social Web – Going Beyond Ad-Slinging I have interviewed a lot of social web “experts” lately just to see who really knows their stuff and who doesn’t. I can tell you straight up, I am not impressed. It seems that if a social web site is used for business marketing, then the assumption is that you should promote your business by either talking about your business or sharing a few facts about why people need your [...]
by Jerry Hobby on November 30, 2011
This button takes you to the Steven Kay Live website and you can listen to this show. Life or Death by Groupon How do YOU feel about running a Groupon.com campaign? They seem to be very successful at driving massive amounts of business to small businesses. And talk about getting great exposure! Groupon.com ads frequently offer amazing discounts to consumers, as long as they pre-pay for whatever they are buying. It’s a fantastic idea and has proven to be quite popular. That [...]
by Jerry Hobby on November 1, 2011
Imagine that you have a new company and you just purchased a new box of business cards. You worked hard on them and they are just beautiful. Then you put the box in your drawer and never give anyone any of your cards. What good are they? They look great! But you didn’t get any value from them. This happens with some websites as well. Especially if your web guy is simply a web guy. A web guy can build [...]
by Jerry Hobby on October 26, 2011
Anything Internet and Elapital Solutions are creating jobs in India by expanding operations into rural communities. Through this outreach program,
