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Get Paid to Promote Your Own Site

by Jerry Hobby on January 25, 2011

I wrestled with sharing this tip.  It is like a secret weapon.  If you sell products on your website, this is a very powerful technique for driving traffic to your website. One of the fastest ways to boost your position in the search engine and to drive traffic to your own website is to promote your site on popular websites.  Which on?   EBAY.COM is one of the best.  Becoming an Amazon.com merchant is too. On ebay.com, you can sell products […]

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The Importance of a Domain Name

by Jerry Hobby on January 4, 2011

The most common mistakes made by startup websites have to do with domain name choices. Some people use the free options and host on blogspot.com, wordpress.com, or other sites where their domain name is part of your domain name. Another common mistake is to use cryptic domain names or names that are impossible to spell or remember.  You know the ones, they have dashes, abbreviated words, and unfamiliar extensions.   For example, our domain name is ANYTHINGINTERNET.COM.  Easy to remember, right?  […]

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Web Traffic Strategies

by Jerry Hobby on November 9, 2010

If you talk to anyone about how to get more traffic on your website, you will hear about keywords, search engines, social networking, and pay-per-click advertising.  These are all great strategies, but have real weaknesses. Keywords and search engines work best if you have specific keywords and phrases that people search for.  This is great for some businesses, virtually impossible for others.  Highly competitive businesses just can’t stand out from the crowd. Pay-per-click advertising will typically cost you more money […]

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Touch Point Marketing

by Jerry Hobby on November 9, 2010

A touch-point is basically anytime you have contact with your customer.   When customers inquire, that’s a touch point.  When they call for service, that’s a touch point.  When they receive an invoice, that’s a touch point. Identify all your customer touch points and create a unique marketing message to add into that touch point.  If someone calls to cancel your service, offer them a new package or alternative service.  Always have an offer at hand.  Every touch point should have […]

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Websites can cost a fortune, or they can be free.  I have heard of websites that cost in the millions of dollars to build and require a staff to maintain them.  Consider sites like Amazon.com.   I would say that most businesses pay a few thousand dollars for their websites.   If you are on a tight budget, then spending a few thousand dollars may be impossible.   Here are a few ideas that might get you started for nothing, or darn close […]

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