by Jerry Hobby on February 19, 2012
The Basics of Website Content What type of content should you put on your website? What belongs on the home page? Do you need an about us page? What about images? Planning the content on your website can lead to sudden baldness as you may begin pulling your hair out! There are many different strategies for content as it matters what type of product or service you are promoting and who you are promoting it too. Sometimes a good hard [...]
by Jerry Hobby on January 31, 2012
The Social Laws of Marketing The Internet has changed how consumers respond to marketing. Prior to the Internet, we could put out traditional ads and people would respond to them or ignore them. With the Internet, advertising has become more socialized and it is more important than ever for our marketing meets community standards. These community standards could be described as the social laws of marketing. Permission Based Marketing Consumers have developed an intolerance to advertising, especially in “on-demand” information [...]
by Jerry Hobby on January 24, 2012
A Business Approach to Social Media Social media has been around a while, but lately there has been a lot more companies taking social media much more seriously. Some companies are doing a fantastic job. Most companies are still feeling their way around. There are new trends in social media. If you are not embracing social media, then maybe it’s time you do. If you are embracing social media, then maybe it’s time to revisit your strategy to generate [...]
by Jerry Hobby on January 17, 2012
SEO or Social Media – Coming Out on Top Search Engine Optimization (SEO) has become the standard strategy for optimizing a website for higher placement on search sites, like Google, Yahoo, etc. We all want to be on top of the search engines, so we all want someone to “do” SEO on our site. Social Media Optimization (SMO) is a much newer term. It refers to promoting your website, products, and services in the social media websites such as [...]
by Jerry Hobby on January 8, 2012
Social Word-of-Mouth Strategies I get the same questions over and over again from clients of our social web marketing strategies. “What should I say?”, “How can I do this without investing a lot of time?”, “How do I get people to actually do business with us?”. These questions are so common and they all demonstrate the problems of marketing on Facebook, Google Plus, Twitter, and Linkedin. In traditional marketing, you rely on getting your message in front of strangers and [...]
by Jerry Hobby on December 29, 2011
Every 60 Seconds – Imagine These Results for Your Company! MediaBistro.com has released these infographics showing what happens every 60 seconds on the Internet. These statistics exceed even our wildest guesses. But the scary part is that these numbers will continue to climb exponentially overall. The players will change, naturally. But the amount of activity is unimaginable. Click to see the larger version. This is very interesting, to say the least. But let’s consider where we fit into this [...]
by Jerry Hobby on December 21, 2011
Getting Social with the Social Web – Going Beyond Ad-Slinging I have interviewed a lot of social web “experts” lately just to see who really knows their stuff and who doesn’t. I can tell you straight up, I am not impressed. It seems that if a social web site is used for business marketing, then the assumption is that you should promote your business by either talking about your business or sharing a few facts about why people need your [...]
by Jerry Hobby on December 18, 2011
This button takes you to the Steven Kay Live website where you can listen to the radio show Business Strategies for Facebook Last week we explored the risks and inevitability of Facebook. This week we are going to delve into the strategies for positioning your business to get the most out of Facebook. It is quite common for companies to start bombarding social networks with ads or other tidbits of information that’s not very interesting to the readers. Readers will [...]
by Jerry Hobby on December 10, 2011
This button takes you to the Steven Kay Live website where you can listen to this show, either live or as an archived show. Can you live without Facebook? Facebook is in the process of going public. This is an interesting twist as Mark Zuckerberg has stated he never wanted to go public because he doesn’t want to report information to the SEC, etc. The predictable future is that Mark will retire and Facebook will become a corporate entity that goes [...]
Can you live without Facebook?
by Jerry Hobby on December 10, 2011
This button takes you to the Steven Kay Live website where you can listen to this show, either live or as an archived show. Can you live without Facebook? Facebook is in the process of going public. This is an interesting twist as Mark Zuckerberg has stated he never wanted to go public because he doesn’t want to report information to the SEC, etc. The predictable future is that Mark will retire and Facebook will become a corporate entity that goes [...]
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