Web Traffic Strategies

by Jerry Hobby on November 9, 2010

If you talk to anyone about how to get more traffic on your website, you will hear about keywords, search engines, social networking, and pay-per-click advertising.  These are all great strategies, but have real weaknesses. Keywords and search engines work best if you have specific keywords and phrases that people search for.  This is great for some businesses, virtually impossible for others.  Highly competitive businesses just can’t stand out from the crowd. Pay-per-click advertising will typically cost you more money […]


Touch Point Marketing

by Jerry Hobby on November 9, 2010

A touch-point is basically anytime you have contact with your customer.   When customers inquire, that’s a touch point.  When they call for service, that’s a touch point.  When they receive an invoice, that’s a touch point. Identify all your customer touch points and create a unique marketing message to add into that touch point.  If someone calls to cancel your service, offer them a new package or alternative service.  Always have an offer at hand.  Every touch point should have […]

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