by Jerry Hobby on February 19, 2012
The Basics of Website Content What type of content should you put on your website? What belongs on the home page? Do you need an about us page? What about images? Planning the content on your website can lead to sudden baldness as you may begin pulling your hair out! There are many different strategies for content as it matters what type of product or service you are promoting and who you are promoting it too. Sometimes a good hard [...]
by Jerry Hobby on January 31, 2012
The Social Laws of Marketing The Internet has changed how consumers respond to marketing. Prior to the Internet, we could put out traditional ads and people would respond to them or ignore them. With the Internet, advertising has become more socialized and it is more important than ever for our marketing meets community standards. These community standards could be described as the social laws of marketing. Permission Based Marketing Consumers have developed an intolerance to advertising, especially in “on-demand” information [...]
by Jerry Hobby on January 24, 2012
A Business Approach to Social Media Social media has been around a while, but lately there has been a lot more companies taking social media much more seriously. Some companies are doing a fantastic job. Most companies are still feeling their way around. There are new trends in social media. If you are not embracing social media, then maybe it’s time you do. If you are embracing social media, then maybe it’s time to revisit your strategy to generate [...]
by Jerry Hobby on January 8, 2012
Social Word-of-Mouth Strategies I get the same questions over and over again from clients of our social web marketing strategies. “What should I say?”, “How can I do this without investing a lot of time?”, “How do I get people to actually do business with us?”. These questions are so common and they all demonstrate the problems of marketing on Facebook, Google Plus, Twitter, and Linkedin. In traditional marketing, you rely on getting your message in front of strangers and [...]
by Jerry Hobby on December 29, 2011
Every 60 Seconds – Imagine These Results for Your Company! MediaBistro.com has released these infographics showing what happens every 60 seconds on the Internet. These statistics exceed even our wildest guesses. But the scary part is that these numbers will continue to climb exponentially overall. The players will change, naturally. But the amount of activity is unimaginable. Click to see the larger version. This is very interesting, to say the least. But let’s consider where we fit into this [...]
by Jerry Hobby on December 21, 2011
Getting Social with the Social Web – Going Beyond Ad-Slinging I have interviewed a lot of social web “experts” lately just to see who really knows their stuff and who doesn’t. I can tell you straight up, I am not impressed. It seems that if a social web site is used for business marketing, then the assumption is that you should promote your business by either talking about your business or sharing a few facts about why people need your [...]
by Jerry Hobby on November 23, 2011
This button takes you to the Steven Kay Live website and you can listen to this episode. Creating Touch Points to Boost Sales Touch points are one of the most powerful ideas for marketing. Whether it’s a big ticket item or small items, the more times you can present a buying opportunity to a client, the more likely they will buy. The concept is simple. You want to put something in front of someone as often as possible. And when [...]
by Jerry Hobby on December 11, 2009
Jerry Hobby, theEbizGuy.com, of http clip from a radio show on Google’s push for efficient websites and Google’s love for
by Jerry Hobby on November 25, 2009
Jerry Hobby, theEbizGuy.com, of http clip from a radio show on creating information products and selling them online.
by Jerry Hobby on November 4, 2009
Jerry Hobby, theEbizGuy.com, of http clip from a radio show on virtual assistants from GetFriday.com.
