search engines

Search Engines versus Social Media Sites

by Jerry Hobby on April 24, 2012

Search Engines versus Social Media Sites Optimizing your website for search engines, otherwise known as SEO (Search Engine Optimization) is a tried and true strategy for improving your rankings on Google and other search engines.  What does it take to be successful with this strategy?   A lot of work, unfortunately.  The pay-off can take some time as well. Typically, an SEO campaign starts with putting the correct keywords on your website, some revisions of the content to be more […]

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SEO or Social Media – Coming Out on Top

by Jerry Hobby on January 17, 2012

SEO or Social Media – Coming Out on Top Search Engine Optimization (SEO) has become the standard strategy for optimizing a website for higher placement on search sites, like Google, Yahoo, etc.   We all want to be on top of the search engines, so we all want someone to “do” SEO on our site. Social Media Optimization (SMO) is a much newer term.  It refers to promoting your website, products, and services in the social media websites such as […]

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Have You Written Off Your Website?

by Jerry Hobby on September 13, 2011

Why did you build your first website?  What were the priorities in your mind?   If you are like most people, you didn’t know exactly what to put on your website, but you did want it to help your business and you wanted a lot of visitors to your website.   That’s how I felt too. But what really happened?   In many cases, the website was never as nice as you wanted it to be and you probably didn’t get any new […]

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Driving Traffic to Your Website

by Jerry Hobby on June 21, 2011

Websites are passive marketing tools.  If no one sees it, it doesn’t do much good. But how do you promote it so that people do see it.  Do you do search engines, social networks, paid ads, or newsletters? Search Engine Optimization works to some level.  There are issues with it, but it is still a good idea.  But the problem is that search engines can only send you people who are searching for something.  A great number of clients aren’t […]

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Search Engines – Misunderstood

by Jerry Hobby on May 31, 2011

Google leads the pack of search engines, not only with the number of users, but also with the evolution of the search engine technology. Goggle’s current strategy is to localize and socialize search results. Localizing search results means that searchers see results partly based on location. The criteria is relevance, significance, and location. Socialized results is the newest concept. Searchers will see results partially based on what their social networks and friends have chosen in the past. Google assumes that […]

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Google No-No’s

by Jerry Hobby on April 12, 2011

Webmasters are always looking for ways to drive more traffic to their websites.  Here are a few DON’TS directly from Google. 1.  DO NOT fill your site with misspelled words – This techique is designed to capture web traffic from typos and misspellings made by people searching on Google.  However, Google spell corrects these searches automatically and you are unlikely to have any success with this idea.  Google also prohits this behavior, which could potentially lead to having your site […]

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Black Hat, White Hat, Top Secret SEO ..

by Jerry Hobby on February 8, 2011

Have you heard those terms?  Do you know what they mean?  Let’s break it down. SEO – Search Engine Optimization – Is a term that refers to the science of helping search engines learn what your site is about and encouraging the search engines to rank you near the top for your best keywords. White Hat SEO – This simply means using the techniques endorsed by Google.  Google has rules of what is acceptable.  They recommend good content, page titles, […]

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“Free” Web Traffic Ideas

by Jerry Hobby on January 4, 2011

I hate FREE ideas because they are not really free.  They usually take a lot of time and effort to implement or they aren’t as effective.  It’s one of those “You get what you pay for” situations. If you insist on doing your own search engine work and you are convinced you can do it all for free.  I agree.  It may not be the best investment, but it might be the best option for some people under certain situations.  […]

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Generating Traffic to Your Site

by Jerry Hobby on November 16, 2010

If you ask most people about how to get traffic, they will tell you it’s about getting high position in the search engines and that’s done with using lots of keywords on your website.   Well … yes and no. Google looks at content for density, frequency, and placement of keywords.  You don’t need hundreds of words on each page, you need dozens of words on dozens of pages.  It’s about focus.  The easier it is for Google to discern the […]

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Web Traffic Strategies

by Jerry Hobby on November 9, 2010

If you talk to anyone about how to get more traffic on your website, you will hear about keywords, search engines, social networking, and pay-per-click advertising.  These are all great strategies, but have real weaknesses. Keywords and search engines work best if you have specific keywords and phrases that people search for.  This is great for some businesses, virtually impossible for others.  Highly competitive businesses just can’t stand out from the crowd. Pay-per-click advertising will typically cost you more money […]

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